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Industry Analysis: Sapient Corporation

Sapient Corporation is a technology firm centered on delivering new age solutions to existing platforms, or developing completely new designs. What are they doing with vending machines? Well, the Sapient Corporation has revamped the traditional vending machine and turned it into something more technologically inclined.

They are working on the “future vending machine” and their future goals are more than just selling soda. The Coke machine in the front lobby of one of their offices looks more like a standalone computer interface than a vending machine: it features a large LCD flat-panel touch screen that interacts with the movement of your fingers; large swirling digital graphics are displayed on the screen itself.

Chris Davey, the manager of Sapient’s Boston office commented on the new futuristic vending machines, “We are already using these machines as a digital network.”

What Sapient hopes to do is create a large network of these digital vending machines: a global network of them, including billboards as well. Sapient has earned a spot on this year’s Global 100, for a top services company.

The company was founded in 1990, and has now grown into a global enterprise, with around 7,052 employees. The company has expanded its firm into a couple different units: global markets, government services, data systems for large government agencies and SapientNitro, which is the advertising force of the company.

Sapient has been experiencing a good amount of growth over the past few years. For example, last year the company’s net income rose by 41% to $88.1 million dollars. Their stock price also performed well; finishing strong by the first quarter of 2010, with an end of the first quarter earnings in 2010 of $1.2 billion dollars.

The company is also working to transition from a technology firm, to a multifaceted enterprise, by aggressively expanding on its traditional advertising reputation and capabilities. Right now, they are striving to provide big ideas, with the technology framework to back them up.

Read more: http://www.boston.com/business/articles/2010/05/18/science_of_selling/