The Future of Customizable Vending Machines – Coca-Cola’s New Prototype
The future of electronic vending machines could be very exciting if Coca-Cola has their way. Coca-Cola has a new prototype machine that will "wow" customers and investors with its digital appeal. Any user of the machine can customize their own "ready to drink" variety of soda. The machine can carry 140 different beverage combination's (not just Coke), which customers can select based on calories, caffeine or what color they might want. The interface is very updated with a new touchscreen interface.
The "sky is the limit" would be a good phrase to describe the variety this machine offers. The codename for this vending machine is "freestyle," which is capable of a true unique experience. The ultimate point is to make the soft drink marketable as an "individually customizable" vending machine. The vending machine is also connected to a network which tracks the choices made by people, keeping an "up-to-date" list of individual varieties. The "freestyle" customizable soda vending machine is being tested in target markets and some select restaurants to determine the market appeal.
What the company is offering to the customer is a "futuristic" experience, where individuality is a big concern and the ability to interface digitally is a wonder to the client. The hot trend in any market is the ability to have things "on demand" where variety is at the fingertips of the customer. The choice is theirs.
View more information on Coca Cola's business plan and future goals of possibly exceeding current revenue figures. The article, by cspnet.com headline reads: Coca-Cola Outlines its 'Vision'.
If you wish to inquire further about the varieties of vending machines and the business, the Sample Opportunities page on http://unitedvendgroup.com/ is a great place to start for information.
by Carl Drummond
